For our podcasts right now, 10-15 minutes. We’re still early on in these and we’re not recording on On24 right now because it’s all kind of a test; I think if we get a bigger name person on or have a big-value one we’ll use On24 for it because I want to ensure a perfect recording and session. We normally just do a 1:1 with 2 members of our team, but we’re a publisher, so it’s like our editorial director talking to a chief editor from one of our portals. We also do some with a single remote speaker over a video conference with one of our chief editors. For now we’ve gotten them all on video, but we’re going to start out testing audio only.
The shorter podcasts are still a new thing for us and we’ve got about 15 different ones across different topics ready, but they are still running through the production process and scheduling based on their content and our media calendars.
For the online long-form events, we have one of our first ones on On24 coming up tomorrow! We did a few before using Zoom, but they were hard to manage and it wasn’t the best for what we were doing. It’s a 3 hour, 3 session event focusing on patients in the clinical trial industry. Each sessions is 50 minutes long and we’re having the speakers hop on/off quietly during the 10 minute break between each one. There are about 15 total panelists/speakers from some big-name pharma/clinical companies speaking. I may have a heart attack before or during the event as I’m acting as the producer/director for the whole thing .
We will likely do some type of certificate eventually, but for now most of our attendees are looking for the insights and education to help their businesses; many are small pharma/clinical business owners or industry players and are trying to improve their own business versus get training for a specific area.
We’re running 12-3 tomorrow, I’d post a link, but our attendee list is restricted to industry people and my team is pretty strict on it… but once the video of each session is put together I can certainly share that.
Hope this helps!